KIRI MOTION
Community Artist!
About
Explainer videos (also known as explainer animations or how-it-works videos) are short, engaging clips that simplify complex ideas, products, services, or processes. They break down "what it is," "how it works," and "why it matters" using visuals, storytelling, and clear narration—making them ideal for websites (homepage/product pages), onboarding, ads, social media, or sales funnels.
In 2026, explainer videos remain a top performer: they increase conversions by 20–80% (depending on placement), boost retention, and cut support queries. Trends include AI-assisted production (faster scripting/animation), short-form (30–90 seconds), story-driven over feature-heavy, personalized/multilingual versions, vertical formats for social, and a mix of 2D animation with subtle live-action or motion graphics.